Aspen Ridge Insurance’s founder and CEO, Joel Peterson, was a captive insurance agent for 10 years. Joel would get frustrated when his policy holders needed help with something he couldn’t offer (like commercial insurance) and when their rates would go up drastically every year for no apparent reason. So he decided to do something about it! Joel made the jump to being an independent agent, now offering many more options to his prospects and policy holders. We’re a family-owned business built on family values. We’re excited not just to earn your business the first time, but to offer exceptional service so you want to stay! Why do business with Aspen Ridge Insurance? Unlike a captive, or direct insurance company who only offers their own proprietary products, our agency is 100% independent of any one company. Many insurance consumers don’t fully understand just how important that really is. When it comes to something as important as insurance, it’s imperative that you work with an agency who has an in-depth knowledge of multiple insurance products, companies, and guidelines — not just one. At the end of the day, what separates one agent from another, is their ability to proactively service their policy holders, and their knowledge of the insurance industry, products, and different situations that may present themselves to their clients.