Whether you're staying at a nearby hotel or you're a Lexington local, HUSTLER Hollywood welcomes you with open arms at our Lexington store. Education is our top priority. We’re known for our clear values and openness to different sexual expressions. We’re a part of an empire that was built by Larry Flynt, a legend who fought for free speech at a time of legal sexual puritanism. The first HUSTLER Hollywood store opened on the world-famous Sunset Strip in 1998 with a mission to adapt the HUSTLER reputation into a sophisticated lifestyle brand. We’ve stuck by that mission ever since. No matter what you're into, we have it all! Shop your favorite products in our Lexington store, and get ready for something completely different.